MUSIC AND VIDEOS
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It's Gonna Work Out
It’s Gonna Work Out is the insanely catchy title track from our debut album (released May 2026). You know we live for a high-energy music video and this one is no exception!
Lyrically, this one is a total tug-of-war between blind optimism and gritty pessimism. That relentless loop between having faith vs. total burnout. Spoiler alert: they actually sound pretty good together!
RISE A LITTLE HIGHER
If this song’s meaning reaches even one person, it’s worth it. We’ve all experienced a brutal setback that knocks the wind out of you, leaving you wondering how to pick up the pieces. Rise a Little Higher is a positive anthem for anyone fighting their way out of a dark corner, because no matter how heavy the storm gets, you always find a way to keep moving forward.
Listen to Rise a Little Higher here:
FACING A STORM
The first single from the Common Ground EP, Facing a Storm delivers a message of hope,
acknowledging life’s hardships while reinforcing the belief that, armed with past experiences, we can weather any difficulty and emerge stronger.
Listen to Facing a Storm here:
The Travelling life
Common Culture’s rousing debut single The Travelling Life, is a stomping anthem that captures the ethos of the band; taking a stand, following your heart, choosing a path and ambitiously travelling forwards.
Listen to The Travelling Life here:
NOT ENOUGH FOR ME
This high-octane video was a one-take wonder that required meticulous planning to pull off. We performed the entire track at a gruellingly slow 1/4 speed while the cast spiralled around us in real-time.
Essentially, we turned a short song into a 15 minute plus, high-intensity workout for them! (Sorry about that, team!)
The legendary Jacob Fox directed and filmed this and, as always, absolutely delivered the goods.
Listen to Not Enough For Me here:
TAKING HOLD
On their introspective single Taking Hold, Common Culture hit the ground running in an infectious indie-rock-folk frenzy. The song’s theme grapples with anxiety and thoughts of self doubt; stopping at nothing to break free from destructive cycles.
“‘Taking Hold’ is a raw and honest look at the fear that can hold us back,” says Dan Watson (vocals and guitar). “It’s about the struggle to confront your demons and take control of your life, even when it feels like it’s too late.”
Ultimately, Taking Hold is an uplifting anthem of empowerment and motivation, which will resonate with people facing their own challenges and seeking a sense of self-belief to get them through.
Listen to Taking Hold here:
WASH AWAY THE DAY
Rising stars of the alternative folk scene, Common Culture released their uplifting anthemic single ‘Wash Away The Day’.
It’s a heartfelt exploration of their lives as grassroots musicians and looks at the daily anxieties and insecurities faced by anyone navigating the challenges that come with pursuing one’s dreams.
With its infectious melody and inspiring lyrics, the song serves as a reminder that it’s okay to take a moment to breathe, wash away your worries of the day, and find solace in the company of loved ones.
Listen to Wash Away The Day here:
what the world could be
What The World Could Be serves as a poignant lament for the Earth’s dwindling natural beauty and a stirring call to action in the face of greed and injustice destroying the planet.
What The World Could Be shows another side to Common Culture’s upbeat folk sound. This time, the band takes a different approach, weaving a huge fiddle hook with pounding drum loops and evocative lyrics that paint a vivid picture of a planet under siege.
Singer and Guitarist Dan Watson said “I wrote this song while thinking about the kind of world we’re going to leave behind us. I imagine a weary traveller who has somehow been transported into a future desolate planet, destroyed by greed. It’s a cynical look at big corporations who will no doubt apologise, when it’s too late and they’re very rich.”
Listen to What The World Could Be here:
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